Hannah Shackles
Senior Product Designer
Experimentation · Personalization · Growth
I design and optimize digital experiences through behavioral data, experimentation, and UX strategy to improve customer outcomes and measurable business performance.
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About
Hi, I'm Hannah
A Senior UX/UI + Product Designer
I work at the intersection of product design, experimentation, personalization, and analytics, using behavioral insights and testing to turn design decisions into measurable outcomes.
(11+ years of experience)
(UX/UI since 2023)
(Currently working at Universal)
(Adobe Target Business Practitioner)
(That is an ai photo of me because it's fun)
Experience
2023
Now
Senior UX/UI Designer
Audience Development
& Personalization
2025–Now
Universal Destinations & Experiences
2023
UX/UI Designer
Universal Destinations & Experiences
2019
2023
Digital Designer
Universal Destinations & Experiences
Earlier
Graphic Designer
Top Drawer Custom | Columbia Daily Tribune